The decision gallery — what you are deciding

One decision, five previews. The question is the FAMILY layer over the ratified content types (64 after the 16 August rulings — Performance Ad re-homed, Public-Service Ad retired, Recruitment Ad dropped at the second round) — what the shelves are, and whether the family is a stored fact or a way of browsing. Each preview shows the SAME three things under a different carve: the eventual vocabulary page, your three use cases walked through, and what is literally written on each piece. Nothing in the gallery is final; when you rule, the winning shape is written into the registry, the live generated page takes over, and these previews retire. Marks belong on the reconciliation page, proposals 1–9.

Preview	In one sentence	The catch, honestly
Option A — your five worlds, stored	every piece carries one of the five worlds	29 of 64 placements depend on the container, not the piece
Option B — deliverable families, stored	every piece carries Film & video / Static design / Editorial…	27 of 64 types are media-flexible or contested, so the family mostly repeats the format field; Audio sits empty
Option C — today's ten, kept	the current registry tree stays	the ten largely restate the content-role axis; your own review walk already called them "very off"
Option D — work domains (outside review)	five domains of work, campaigns and events excluded	54 of 64 types fall in ONE bucket; zero land in Physical products & packaging — a lens wearing a family's clothes
The recommendation, with your carve	taken 16 August (provisional), your amendments applied — pieces store only their type; family = a registry shelf; the worlds = computed lenses; Advertising & Promotion dissolved; three types ruled off	open: Brand & Identity's depth (review DELIVERED, awaiting your marks) · Offer · the Retail & Commerce expansion · the naming picks (medium-neutral names, Manifesto/Anthem, Brand-vs-Campaign-Film)

How the previews relate to the live reference: today's generated content-type page already shows a tree — the ten families live as parent pointers in the registry right now. So every option is a RE-POINTING of an existing mechanism, not new machinery; the recommendation just refuses to ALSO copy the family onto every piece.

Where each thing gets decided: the carve itself — reconciliation proposal 1 (mechanism taken 16 August, provisional; the shelf names are Joe's carve awaiting his final word) · performance ad — proposal 2 RULED 16 August (re-homed) · the empty social-native family — proposal 3 · the worlds delta — proposal 4 · families 9/10 — proposal 5 · ongoing piles like Customer Stories — proposal 6 · the work/rendition naming — proposal 7 · one type or several — proposal 8 · where digital-product content lives — proposal 9 · the Brand & Identity depth — its own review page · the Retail & Commerce expansion — the proposed table on the recommended preview.