Experiential

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part of Video Production · tier 2 · 0 pieces of work carry it · 2 crafts it is confused with

The craft, and who hires it

The moving-image and production craft built around constructed experiences: installations, activations, immersive and staged pieces, projection and environmental work — where the experience is designed and built, and the video craft is what realises it.

Tag it when…

Tag when the commissioned craft is the making of a built experience or its moving-image component: immersive/installation content, projection and environmental media, staged experiential pieces where the constructed experience is the work.

Never tag it when…

Never tag a produced record of a real event that simply happened — that is Live Event Capture. The physical activation as a commercial offering belongs to the Physical Activations & Experiential service tier (L0, credit/offer tier), not this craft leaf. Judge the production craft, never the piece's format label.

Easily mistaken for 2 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• video production live event capture — Experiential BUILDS the constructed experience; Live Event Capture FILMS a real event that is happening anyway.
• svc physical experiential — The activation/installation as a sellable offering is the Physical Activations & Experiential service tier (never a classify target); this leaf is the video-production craft that realises it.

At what size it applies

Asset tag when the whole piece is experiential production. Moment tag when an installation/activation beat sits inside a piece that is otherwise another craft.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.