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Content type family — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 10 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
Worth knowing: Derived, never stored: a family is the parent recorded on the type in the registry.
What this axis answers
Proposed — not yet in the database. The grouping a content type belongs to. It is never written on a piece — a family is read from the type's own registry record.
The values
| Value | Stored as | In use | What it means |
|---|---|---|---|
| Brand & Campaign Storytelling | brand_campaign_storytelling | — | Films/stories whose job is brand narrative |
| Product & Feature Communication | product_feature_communication | — | Pieces that show or explain the product/feature itself |
| Proof & Advocacy | proof_advocacy | — | Third-party or customer evidence pieces |
| Education & Support | education_support | — | Teaching/how-to/support pieces |
| Editorial & Corporate Comms | editorial_corporate_comms | — | Written/edited editorial + corporate communications |
| Documentation & Technical | documentation_technical | — | Research/spec/system documentation pieces |
| Advertising & Promotion | advertising_promotion | — | Produced ad creative (the piece, not the placement) |
| Social-Native & Community | social_native_community | — | Formats native to social/community surfaces |
| Visual & Identity Assets | visual_identity_assets | — | Standalone visual artifacts (shots, graphics, packaging) |
| Event / Retail / Interactive | event_retail_interactive | — | Event-native, retail and interactive experiences |
Registered, never used
10 of the 10 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
brand_campaign_storytelling, product_feature_communication, proof_advocacy, education_support, editorial_corporate_comms, documentation_technical, advertising_promotion, social_native_community, visual_identity_assets, event_retail_interactive
How complete this page is
Of 10 registered values, 10 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.