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Shot type — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 12 registered values, and 10 more words in use that are not registered.
Where it is stored: content_segment_classifications.shot_type — 3,345 rows carry a value.
Worth knowing: Also written on the scene row by the scene detector.
How the registry and the data line up: 12 of the 12 registered values appear in the data, and 10 words appear that are not registered.
What this axis answers
Proposed — not yet in the database. How the moment was filmed — the camera's relationship to the subject. It answers a craft question, not a story question: two moments doing completely different jobs can share a framing.
The values
A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.
| Value | Stored as | In use | What it means |
|---|---|---|---|
| Demonstration | demonstration | 1,093 | proposed: A shot framed so a viewer can follow something being done, step by step. |
| Interview | interview | 956 | proposed: A person speaking to camera or to an off-camera questioner, framed to be listened to. |
| Lifestyle | lifestyle | 349 | proposed: People living an ordinary moment around the product rather than presenting it. |
| Reveal | reveal | 283 | proposed: A shot built so the subject is withheld and then shown. |
| Establishing | establishing | 185 | proposed: A wide shot that sets the place before the action starts. |
| Product Detail | product_detail | 148 | proposed: A tight shot on part of a product — a texture, a seam, a control. |
| B-Roll | b_roll | 77 | proposed: Supporting footage cut over narration or dialogue, carrying no scene of its own. |
| Hero | hero | 33 | proposed: A composed, flattering shot built to present the subject at its best. |
| Transition | transition | 25 | proposed: A shot whose job is to move between two others. |
| Reaction | reaction | 6 | proposed: A shot held on someone responding to something, rather than on the thing itself. |
| Macro | macro | 5 | proposed: Extreme close-up, closer than the eye would normally look, where surface becomes the subject. |
| POV | pov | 2 | proposed: The camera takes a person's viewpoint, so the viewer sees what they see. |
Value details
Establishing
establishing · 185 in use · kind: shot type
Proposed — not yet in the database. A wide shot that sets the place before the action starts.
Tag it when — Proposed — not yet in the database. The frame's job is orientation — showing where we are.
Never tag it when — Proposed — not yet in the database. Do not use it for any wide shot; it must be doing the work of establishing the setting.
Words in use that nobody registered
Each of these was written into the data without a registry row behind it. A word that is not registered cannot be offered as a choice, defined, or counted on.
| Word | Rows carrying it |
|---|---|
other | 63 |
ui | 53 |
none | 24 |
endcard | 21 |
text_overlay | 11 |
explanation | 4 |
end_card | 3 |
cta | 2 |
data_visualization | 1 |
supers | 1 |
How complete this page is
Of 12 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.