The Atlas review — walk here
Eight sections. Answer in chat, one line per decision.
What this is. Every open decision in the Atlas review, one section per page, in the voice you picked, on real pieces from the library. Walk the sections in order or jump to any decision from the answer sheet below. How to answer: in chat, one line per decision — ID: CONFIRM · ID: CHANGE: what you would change · ID: LEAVE OPEN: what you still need to see. Your words are banked verbatim before anything is processed.
Start the walk → P-01, the mechanism — every decision links to the next one at the bottom, across all eight sections.
The sections, in walk order
- The mechanism — What sits above the label on each piece — the one word that says what kind of thing it is — and the eight proposals that follow from it · 8 decisions (+ P-01 on its own page)
- The twelve shelves — Which labels sit on which shelf when you browse · 12 decisions
- The names — Twelve picks on what a label is called · 12 decisions
- The labels not on your list — Seven stored words that need a home or a fate · 7 decisions
- Retail & Commerce — What counts as a retail piece, and the display pick · 7 decisions
- Candidates from your old lists — Four more kinds of piece, mined from your own lists · 4 decisions
- Brand & Identity — The kinds of piece that make up a brand's identity, the other names people use for them, and the words for the parts they are made of · 6 decisions
- The open calls — Eleven calls on the classification model that only you can make · 11 decisions
The answer sheet — every decision, one line each
P-01:the mechanism — its pageP-03:The family nothing was ever approved under — You never approved a single kind of piece under the family called “Social-native & community”,…P-04:Which five worlds you look through — In July you typed one set of five worlds; in August you dictated a different set. Which one is…P-05:The two names you parked — Two of the ten family names had a naming question parked against them. Does confirming the…P-06:Piles that never end, like Customer Stories — Four customer-story piles are stored as campaigns and one of them belongs to a different brand…P-07:A name for the middle level — Between one creative — the film or image as it was made, before any cut or upload — and each…P-08:One label per piece, or several — May a piece carry more than one whole-piece label, with one of them marked as the one that…P-09:Content scraped from inside a product — Content we scrape from inside a product — the ChatGPT app, the web app — does it need a family…P-10:The Groupings name — your glance — The part of the model that covers campaigns and every other pile a piece can belong to is…S-01:The Campaign shelf — Do these ten labels belong together in one group called Campaign?S-02:The Brand & Identity shelf — Do these six labels belong together in a group called Brand & Identity — the one group where…S-03:The Product & Feature shelf — Do these seven labels belong together in a group called Product & Feature?S-04:The Users & Customers shelf — Do these six labels belong together in a group called Users & Customers?S-05:The Partnership & Creator shelf — Should Creator Story, Partner Story and Sponsored Content sit together in a group of their own,…S-06:The Education & Support shelf — Do these eight labels belong together in a group called Education & Support?S-07:The Corporate Communication shelf — Do these nine labels belong together in a group called Corporate Communication?S-08:The Documentation & Technical shelf — Do these seven labels belong together in a group called Documentation & Technical?S-09:The Events & Experiential shelf — Do Event Film, Keynote and Booth / Installation Piece belong together in a group of their own?S-10:The Retail & Commerce shelf — Should there be a retail group at all, when the one label on it has no pieces?S-11:The Interactive & Digital Experience shelf — Should Interactive Demo, Product Configurator and Interactive Experience sit together in a…S-12:The holding shelf, for what you have not settled — Is a holding group the right place to park Offer / Promotion until you settle it?N-01:Launch Film — Do we drop the word “film” from Launch Film and store the bare word Launch, and let a launch…N-02:Manifesto / Anthem Film — Do we store the bare word Manifesto, keeping anthem and anthem film as spellings that still…N-03:Campaign Film — Does Campaign Film survive as its own kind at all, or is a campaign's film just a brand film or…N-04:Brand Film — Do we keep the word Brand Film, given that its static twin is already a word of its own?N-05:Product Film — Do we keep the word Product Film, on the same reasoning that keeps Brand Film?N-06:Event Film — Do we keep the word Event Film, knowing that a later card may replace it with Recap?N-07:Product Launch — a second word, or not — Should “Product Launch” be a second word on your list beside Launch, or is Launch plus the…N-08:Commercial versus Brand Film — Do we keep Commercial as its own word, with a written note saying how it differs from Brand…N-09:Offer — the one word still unsettled — Do we take Offer off the list of kinds and record the deal as marketing intent on whatever…N-10:The slash names, as one batch — Do we confirm the whole table of slash names in one go — seven pairs becoming seven single…N-11:Promotional Ad and Sponsored Content — Do Promotional Ad and Sponsored Content stay on your list, each with a written note about what…N-12:Customer Story or User Story — Do Customer Story and User Story stay as two words with a line drawn between them, or become…L-01:Infographic — Is “infographic” a label of its own, or are these pictures that belong under Key Visual?L-02:Podcast video — Do these keep the word “podcast video”, take the word “podcast episode”, or become interviews?L-03:Behind the scenes — Is “behind the scenes” a kind of piece, or a way of shooting one?L-04:System card — Does your Documentation & Technical shelf take “system card” as a word of its own?L-05:Vlog — Is “vlog” a kind of piece, or just the look of a series episode?L-06:Event photo — Is “event photo” a word of its own, or are these pictures you already have a name for?L-07:The nine that are already settled — Can I take the nine stored words that already have an agreed fate as one batch — confirmed…R-01:The display pick — Is a store display named by the specific thing it is — an endcap, a point-of-purchase unit, a…R-02:Aisle display or endcap — Is an aisle display its own kind of piece, or an endcap by another name?R-03:Interactive kiosk — which group browses it — A mall kiosk or an information booth is plainly a kind of piece; which group should browse it —…R-04:Product detail page — Is a product detail page a kind of piece, or the page that pieces run on?R-05:Corporate gift — Is a branded gift its own kind of piece, or the same kind as merchandise?R-06:The clean retail kinds — Do these eleven names join Retail & Commerce as one batch?R-07:The three not-kinds — Three more ideas from your table are real things — but does any of them name a kind of piece?X-01:Earnings Report — Do we add Earnings Report to the list of words a piece can be labelled with — the one word…X-02:Annual or Investor Report — Do we add the designed annual report as its own name, and does it belong under Corporate…X-03:Recap or Highlights — Do we add Recap as its own name, or is Recap the better word for what we now call Event Film —…X-04:The four folds and parks — Do these last four names from your old lists stay off the list — two folded into names you…B-01:Four other names for kinds we already have — Should Brand Book, Style Guide and Digital Guidelines all save as Brand Guidelines, and Key Art…B-02:What a piece can show — the visual list — Does the visual list of 22 things a piece can show read right to you, including the four that…B-03:The words a brand owns, and the strategy behind them — Do the verbal list and the strategic list both stay, with the honest note that the strategic…B-04:Sound, and movement — Do we keep movement as a group of its own, the way your motion framework has it, when the big…B-05:Places and screens — Do the environment and digital lists stay as your spreadsheet has them?B-06:The seven found but not proposed — Do you want any of these seven — eBook, one-pager, speaker card, email header, blog header…A-02:The eight open calls on the classification page — Eight numbered calls are sitting on the classification page waiting for a pick each — do you…A-03:The first promotion round for beat words — Do you walk the promotion list this round — the page where a line you leave standing executes…A-04:The eight further proposals on the same page — The same page carries eight standing proposals that run unless you strike them — do you let…A-05:The two questions about the product that turned out to be one — Every described beat answers two questions about the product — how visible it is, and what part…A-06:The three things we write on every beat that no list governs — Three things get written on every described beat with no agreed list of words behind them — do…A-07:Where a product lives — one thing, two homes — A product lives in two connected places at once — do you confirm that the smaller of the two is…A-08:The middle level of the services tree — The middle level of the services tree still has no name — do you confirm your own July word for…A-09:Crew roles at the level of a single beat — Do we keep a vocabulary of crew roles at the level of one beat — who operated, who lit, who…A-10:The definitions queue — Most of the words this system can write have never been defined in writing — do the drafted…A-11:A last-reviewed date on every page — Do we stamp every model and decision page with the date it was last reviewed, and flag the ones…A-12:Renaming the site — You raised renaming this site from Atlas to the BrandTrackers docs and said it was not urgent —…