Digital & Interactive Experiences

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tier 0 · 0 pieces of work carry it · 3 crafts it is confused with

The craft, and who hires it

A brand hires this when the deliverable is something an audience USES rather than watches — a launch microsite, an immersive/AR activation, an interactive brand experience, a real-time 3D configurator — typically from a creative-technology studio or the 'Immersive' arm of a production company (FutureDeluxe-style Moving Image / Immersive split).

The service tier for interactive digital experiences sold as engagements: websites and campaign microsites, WebGL/real-time and immersive builds, AR/VR, interactive installations' digital layer, and interactive video platforms. Parent of the Creative Technology discipline (disc_creative_technology), which carries the buildable craft — the Web / Interactive Development, AR, VR, Interactive Installations, Projection Mapping, and Gaming & Virtual Worlds leaves plus honest L1-grain Creative Technology tags (CM1).

Tag it when…

Credit/vendor grain only: tag when a credited vendor sells interactive/immersive digital experience work — web experiences, AR/VR, real-time, installations, creative technology — as its offering. Roll-up: content tagged with Creative Technology leaves or L1-grain tags rolls up here for lens/credit views; the service tag itself is never written on content.

Never tag it when…

Never tag content items at this level (SERVICES-vs-CRAFT boundary law) — interactive work tags Creative Technology leaves (creative_technology_web_interactive_development, creative_technology_ar, creative_technology_vr, creative_technology_interactive_installations, creative_technology_projection_mapping, creative_technology_gaming_virtual_worlds) or the honest L1 tag (CM1), never this row. Never credit here for designing/engineering the client's own shipping product (apps, SaaS UX) — that is svc_product_design_dev; this service is the brand-experience side. A FILM about a digital experience is Video Production craft, not this service.

Easily mistaken for 3 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• disc creative technology — The discipline (and its Web / Interactive Development, AR/VR, and installation leaves) is what content tags; this service is the vendor offering above it. Classification never lands on the service row.
• svc product design dev — Both build digital things. This service builds brand/marketing EXPERIENCES (campaign sites, immersive activations); Product Design & Development builds the client's own PRODUCT (the app, the device, the platform users pay for).
• svc physical experiential — Physical Activations owns the physical-world event/space; this service owns the digital/interactive layer. A pop-up with an interactive screen wall can credit both — the split is physical production vs digital build.

At what size it applies

Credit grain only — vendor-offering/credit menu tier; content items never tag this level.

The 1 crafts inside it

• Creative Technology — 3 pieces

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.