Public Relations & Communications

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

tier 0 · 0 pieces of work carry it · 3 crafts it is confused with

The craft, and who hires it

A brand hires this to shape coverage and reputation — press strategy and media relations around a launch, crisis communication when things go wrong, corporate communications and executive thought-leadership programs, speechwriting; bought as a retainer from a PR firm or comms consultancy.

The service tier for earned-media and communications engagements: media relations, crisis communication, corporate communications, thought-leadership programs, and executive communications/speechwriting sold by PR firms and comms consultancies. It earns and manages attention and reputation rather than buying placement or making campaign assets. [CS1 credit-only 2026-07-18: childless service tier — exists for the credit graph / vendor-offering menu (P0-11), not content classification; do NOT invent leaves under it from a census read. Strategy-leaf mirrors ride chunk 3 per the CS1 proposal.]

Tag it when…

Credit/vendor grain only: tag when a credited vendor sells earned-media/communications work — media relations, crisis comms, corporate communications, thought leadership, executive speechwriting — as its engagement scope.

Never tag it when…

Never tag content items at this level (SERVICES-vs-CRAFT boundary law; childless service = credit/offer tier only — its one L1 child row is the RETIRED Q-v76 doorway tombstone, is_active=false, never a leaf). Never tag from an asset's PESO position: earned placement is the ownership_class facet on content, not evidence of this service. Written comms artifacts (press releases, speeches, op-eds) are Copywriting-discipline craft on the content side; comms PLANNING documents tag the strategy_communications_planning leaf, which lives TODAY under disc_strategy (the CS1 §3 mirror-row doorways were minted then retired 2026-07-18 — Q-v76/DN-200 Δ-A3; service-side reachability is the chunk-5 LENS).

Easily mistaken for 3 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• svc marketing advertising — Paid/owned campaigns credit the campaign agency; earned-media and reputation programs credit here. The PESO ownership_class facet on any asset is a separate content axis — never the decider by itself.
• disc copywriting — The WORDS of a speech or press release are Copywriting craft on the asset; the PR ENGAGEMENT that placed and orchestrated them credits this service. Craft on content, service on credits.
• strategy communications planning ('Communications Planning' L2 leaf, canonical id strat comms planning) — A comms-strategy document tags the Strategy-discipline leaf as content; the retained PR vendor running the program credits this service. Level and grain decide, not the shared vocabulary — the leaf sits under disc_strategy, reachable from this service via the chunk-5 lens.

At what size it applies

Credit grain only — vendor-offering/credit menu tier; content items never tag this level.

The 1 crafts inside it

• Strategy — 0 pieces

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.