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Ownership class — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 2 registered values and nothing in use outside them.
Where it is stored: content_item.ownership_class — 13,932 rows carry a value.
How the registry and the data line up: 2 of the 2 registered values appear in the data, and nothing appears that is not registered.
What this axis answers
— no definition written yet.
The values
| Value | Stored as | In use | What it means |
|---|---|---|---|
| Owned Media | owned_media | 11,005 | Brand-controlled channels — its site, blog, newsroom, owned social, owned video |
| Paid Media | paid_media | 2,927 | Bought placement — ads, sponsored, promoted |
Retired values
Kept here on purpose: rows classified before a value was retired still carry it, so a reader who meets one needs somewhere to look it up.
| Value | In use | What it meant |
|---|---|---|
earned_media | 0 | Coverage/UGC the brand did not pay for or control (P1 assigns) |
partner_media | 0 | Co-owned/partner-distributed placement (P1 assigns) |
How complete this page is
Of 2 registered values, 2 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.