Commercial

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

part of Video Production · tier 2 · 0 pieces of work carry it · 3 crafts it is confused with

The craft, and who hires it

The core hire of advertising video: TVC and online spot production for launches, campaigns, and paid social flights — the market's first nav bucket (Smuggler 'Commercial'; 23lunes work tag 'Spot').

Production of commercials and spots: paid-media advertising film in broadcast/online spot lengths, built to carry a brand message and sell within an interruption slot.

Tag it when…

Tag when the piece is produced as an ad unit: spot-length (roughly :06–:90) brand message built for a media buy, with sell or CTA posture; cutdowns and versions of a hero spot are still this leaf.

Never tag it when…

Never tag story-led brand-funded work made to be sought out (that goes to Branded Content) or entertainment properties (that goes to Film & TV / Entertainment). This leaf names the deliverable production — the on-set crafts (Direction, Cinematography, Live Action Production) co-tag beside it, and a spot that is fully animated tags Animation's leaves for the making craft instead of the live-action ones.

Easily mistaken for 3 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• video production branded content — Interrupt-and-sell vs sought-out-and-story-led: spot lengths bought as media = this leaf; brand-funded narrative viewers choose = Branded Content.
• video production music video — A spot scored to a hit song is still a spot; the artist's own track film is Music Video.
• 'TVC Production' (resolved deliverable gap name) — RESOLVED by the canon v2.2 SERVICES-vs-CRAFT BOUNDARY LAW (DN-203 R2-1): deliverable-shaped gaps mint under the craft home — TVC-shaped work tags THIS leaf; no separate TVC node exists or gets minted under Marketing & Advertising.

At what size it applies

Asset tag — the whole piece is the ad unit; variants/cutdowns stay this leaf (variant, never a new type, D-16). An ad-break-style beat inside a longer piece is a moment, not this asset tag.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.