Web / Interactive Development

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part of Creative Technology · tier 2 · 0 pieces of work carry it · 4 crafts it is confused with

The craft, and who hires it

Hired for launch microsites, product configurators, interactive campaign hubs and award-grade brand sites — when the deliverable is a live URL the audience explores rather than a film they watch; the 'digital product'/'interactive' line on a studio's services menu.

Building interactive experiences that run in the browser or on screens — brand sites, campaign microsites, WebGL/3D web experiences, interactive video, browser games and real-time web toys. The craft is engineering a working piece of software the audience uses, distinct from designing its interface.

Tag it when…

Tag when the item is (or is the case record of) a functioning web/interactive build: navigable site, WebGL scene, browser game or toy, interactive-video player, product configurator. Checkable signals: cursor/touch interaction shown, browser chrome or a live URL, real-time response to user input.

Never tag it when…

Never tag interface mockups or screen design work — that goes to Design › UI Design (the retired UX Design leaf is folded into it). Never tag a screen-recorded walkthrough merely because its SUBJECT is a website or app — a demo video of software is cinematography/editing/motion-graphics by craft, and product_demo is a content_type, never a craft basis (boundary law). Game-engine and virtual-world builds go to Gaming & Virtual Worlds; physical-space builds go to Interactive Installations.

Easily mistaken for 4 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• design ui design (Design › UI Design) — UI Design makes the screens' look; Web / Interactive Development makes them WORK. A static or prototype-only interface = Design; a shipped interactive build = this node (often both, co-tag).
• creative technology gaming virtual worlds — Game mechanics, player avatars, or platform worlds (Roblox/Fortnite/engine builds) → Gaming & Virtual Worlds; site/microsite/browser interactivity without game/world structure → here.
• creative technology interactive installations — Runs in a browser or on a personal screen → here; built into physical space with sensors/hardware visitors approach → Interactive Installations.
• disc creative technology — If the build is evidently creative-tech but you cannot confirm it is web/screen-based, drop to the L1 discipline tag (CM1) rather than guessing this leaf.

At what size it applies

ASSET when the item IS the web build or its dedicated case record; MOMENT when an interactive-web beat (a configurator or site-interaction sequence) appears inside a larger campaign film.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.