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Music & Audio

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

tier 0 · 0 pieces of work carry it · 3 crafts it is confused with

The craft, and who hires it

A brand hires this for how it SOUNDS — an original score or track for a film, a sonic identity/audio logo alongside a rebrand (the sonic-identity line brand studios like Koto name), sound design and final mix for a spot, voice casting and direction; bought from music houses, audio post studios, and composers per project or as a sonic-branding engagement.

The service tier for music and audio offerings a client buys: original composition and scoring, sonic identity/branding, sound design, voiceover and talent direction, and audio mixing/mastering sold by music houses and audio studios. Parent of the Audio Production discipline (disc_sound_design), which carries the craft leaves — Sound Design, Voiceover, Music Composition, Music Production, Audio Engineering, Audio Mixing & Mastering, Voice & Talent Direction.

Tag it when…

Credit/vendor grain only: tag when a credited vendor sells music/audio work — composition & scoring, sonic identity, sound design, voiceover, audio mixing & mastering — as its offering. Roll-up: content tagged with Audio Production leaves (audio_visual_elements_sound_design, audio_visual_elements_voiceover_narration, audio_production_music_composition, audio_production_music_production, audio_production_audio_engineering, audio_production_audio_mixing_mastering, audio_production_voice_talent_direction) rolls up here for lens/credit views; the service tag itself is never written on content.

Never tag it when…

Never tag content items at this level (SERVICES-vs-CRAFT boundary law) — audio-crafted work tags Audio Production leaves under disc_sound_design (the Audio Production discipline), never this row. Never tag it merely because an asset HAS music/sound — every film does; the craft leaves apply only where the audio work is a claimable craft contribution, and the service only where an audio vendor is credited.

Easily mistaken for 3 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

  • disc sound design (Audio Production discipline) — The discipline and its leaves (Sound Design, Voiceover, Music Composition…) are what CONTENT tags; this L0 service is the vendor offering above them. Classification never lands on the service row.
  • svc brand strategy — A sonic IDENTITY is bought as brand work but executed as audio craft: the strategy/positioning side credits Brand Strategy; the composition/production of the sonic assets credits here.
  • svc creative production — The film's makers credit Creative Production; the audio vendor on the same film credits here. Same asset, two service credits, split by contribution.

At what size it applies

Credit grain only — vendor-offering/credit menu tier; content items never tag this level.

The 1 crafts inside it

Where to look next

Atlas — the BrandTrackers domain model. Source: git markdown, drift-checked against the live DB.