Funnel stage — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 6 registered values and nothing in use outside them.

Where it is stored: content_item.funnel_stage — 8,605 rows carry a value.

How the registry and the data line up: 3 of the 6 registered values appear in the data, and nothing appears that is not registered.

What this axis answers

— no definition written yet.

The values

Value	Stored as	In use	What it means
Awareness	awareness	5,297	Top-of-funnel: introduce the brand/problem
Consideration	consideration	3,167	Mid-funnel: evaluation, comparison, education
Conversion	conversion	141	Bottom-funnel: drive the purchase/signup decision
Onboarding	onboarding	—	Post-signup: first-run setup + activation
Retention	retention	—	Keep existing users engaged + habituated
Expansion	expansion	—	Upsell / cross-sell / expand existing accounts

Registered, never used

3 of the 6 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

onboarding, retention, expansion

How complete this page is

Of 6 registered values, 6 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.