Skip to content

Product category — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 20 registered values and nothing in use outside them.

Where it is stored: products.product_category — 42 rows carry a value.

How the registry and the data line up: 9 of the 20 registered values appear in the data, and nothing appears that is not registered.

What this axis answers

— no definition written yet.

The values

ValueStored asIn useWhat it means
Developer Toolsdeveloper_tools15IDEs, SDKs, coding agents (Claude Code, Copilot)
Productivity & Officeproductivity_office10Documents, spreadsheets, notes (Word, Excel, OneNote)
Collaboration & Communicationcollaboration_communication4Meetings, chat, email (Teams, Outlook, Slack)
AI Chatbots & Assistantsai_chatbots_assistants3Conversational AI assistants (ChatGPT, Copilot, Claude, Gemini)
Cloud & Infrastructurecloud_infrastructure3Cloud platforms, storage, compute
AI Media Generationai_media_generation2Image/video/audio generation (DALL-E, Sora, Firefly)
LLM & Foundation Modelsllm_foundation_models2Foundation models + model APIs
Streaming & Mediastreaming_media2Video/audio streaming and media
Securitysecurity1Security, identity, threat protection (Defender)
GaminggamingGames, consoles, gaming services
Hardware & Deviceshardware_devicesPhysical devices and accessories
Operating Systemsoperating_systemsOS platforms
Browsers & Searchbrowsers_searchWeb browsers and search engines
Social & Messagingsocial_messagingSocial networks and messaging apps
Commerce & Paymentscommerce_paymentsCommerce, wallets, payments (Apple Pay)
Footwear & Apparelfootwear_apparelShoes, clothing, sportswear (Nike, Hoka)
Health & Fitnesshealth_fitnessHealth, fitness, wellness
Finance & Fintechfinance_fintechBanking, finance, fintech
Education & Learningeducation_learningEducation and learning products
Automotive & Mobilityautomotive_mobilityVehicles and mobility

Registered, never used

11 of the 20 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

gaming, hardware_devices, operating_systems, browsers_search, social_messaging, commerce_payments, footwear_apparel, health_fitness, finance_fintech, education_learning, automotive_mobility

How complete this page is

Of 20 registered values, 20 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

Atlas — the BrandTrackers domain model. Source: git markdown, drift-checked against the live DB.