Content role — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 19 registered values and nothing in use outside them.

Where it is stored: content_roles.role — 28,389 rows carry a value.

Worth knowing: Also written at moment grain on the classification row, with a different set of words in use.

How the registry and the data line up: 19 of the 19 registered values appear in the data, and nothing appears that is not registered.

What this axis answers

— no definition written yet.

The values

Value	Stored as	In use	What it means
Explanation	explanation	4,550	Explain a concept/product/feature
Awareness	awareness	4,491	Build brand/topic awareness
Demonstration	demonstration	3,387	Show the product/feature in action
Community Engagement	community_engagement	2,219	Foster community participation
Conversion	conversion	1,997	Drive the conversion action
Thought Leadership	thought_leadership	1,828	Point-of-view / vision content
Education	education	1,755	Teach a skill / deepen understanding
Product Validation	product_validation	1,721	Validate the product works/fits
Product Walkthrough	product_walkthrough	1,322	Step-by-step product tour
Creator Showcase	creator_showcase	1,221	Creator/partner spotlight
Category Leadership	category_leadership	958	Stake a leadership claim in the category
Proof	proof	915	Evidence: metrics, benchmarks, results
Trust & Safety	trust_safety	776	Address trust, safety, privacy, risk
Customer Story	customer_story	763	Customer/case-study narrative
Technical Documentation	technical_documentation	301	Developer/technical reference
Retention	retention	83	Re-engage / retain existing users
Comparison	comparison	76	Compare options / competitors
Onboarding	onboarding	21	Help users get started
Retail Education	retail_education	5	In-store / retail-context education

How complete this page is

Of 19 registered values, 19 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.