Music Video

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

part of Video Production · tier 2 · 0 pieces of work carry it · 3 crafts it is confused with

The craft, and who hires it

Labels, artists, and brands hire music-video production as a first-class market bucket — Smuggler's top nav reads 'Commercial · Music Video · Theatre&Live · Film&TV', with The Line and Titmouse corroborating it as a named deliverable.

Production of music videos: the promotional film for a music track, where the artist and song drive the structure and the visual craft interprets the track at its length.

Tag it when…

Tag when the piece is produced AS a music video: a track-length visual built on and cut to a specific song, with the artist/track as the subject of the piece.

Never tag it when…

Never tag work that merely uses licensed music as soundtrack — a spot cut to a hit song goes to Commercial / Spot. An animated music video co-tags the Animation leaves for the making craft; this leaf names the deliverable production, and the leaf is never grounds to skip the craft tags.

Easily mistaken for 3 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• video production commercial spot — A song-driven ad is still an ad (sell posture, spot length, media buy); a music video is the artist's/track's own film.
• video production film tv entertainment — Concert films and visual albums at property scale lean Film & TV / Entertainment; a single-track promo is this leaf.
• video production branded content — A brand-funded artist collaboration is judged by whose deliverable it is: the track's film = music video; the brand's story with music in it = branded content.

At what size it applies

Asset tag — the piece IS a music video or it is not. A music-performance beat inside another piece is a moment (performance-type shelf), never this leaf.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.