Product Design

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part of Design · tier 2 · Image · 3 pieces of work carry it · 5 crafts it is confused with

The craft, and who hires it

Brands hire product design for physical/industrial product development and digital product definition — the 'digital product agency' engagement (Work & Co, Instrument pillar 'Product', benchmark §7-C) and the industrial-design line of the Product Design & Development service.

Designing consumer or digital products themselves — form, functionality, materials, and user engagement. The craft of the product's design (industrial or digital-product definition), as distinct from imagery OF a product.

Tag it when…

Tag when designed-product craft is the visible subject or claim: industrial-design reveals, product-development stories, design-process films, or pieces presenting a product's form/function design as the work being shown.

Never tag it when…

Screen-level interface craft goes to UI Design. Imagery of an existing product goes to Product Photography (captured) or 3D Product Renders (synthetic). A film ABOUT product design still carries its film crafts (cinematography, editing) — tag both when both are true; never let this leaf swallow the film's own craft. The L0 service Product Design & Development (svc_product_design_dev) is the credit/offer tier, never a classify target (v2.2 boundary law).

Easily mistaken for 5 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• design ui design — Interface screens = UI Design; the whole product's definition (form, function, hardware, service) = Product Design
• 3d visualization 3d product renders — Rendering a product's image = 3D Product Renders; designing the product itself = Product Design
• photography product — Photographing the product = Product Photography; the design of the thing photographed = Product Design — the image craft and the subject craft are separate claims
• svc product design dev — The L0 service row is the vendor-offering/credit tier; content never tags it — content tags this leaf
• disc video production — A documentary-style film about the design process IS film craft at the asset grain — it co-tags its Video Production crafts; this leaf records the demonstrated product-design work, never replaces the film's craft

At what size it applies

ASSET tag when the piece IS product-design work or a design-led piece (a design case study, an industrial-design reveal). A product-design segment inside a longer brand film is a MOMENT; the film keeps its film crafts.

Pieces that settle the definition

• A Brief History of the Mars Yard | Nike — Nike innovation film whose subject is footwear product-design process (DB-verified link)
• Behind the Science | Nike Mind Technology — Product-development story — the product's design is the demonstrated work (DB-verified link)
• The Countdown To Chicago With Conner Mantz | Nike — Corpus exemplar carrying the product-design claim inside a brand film (DB-verified link)

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.