Logo Design

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part of Design · tier 2 · Image · 530 pieces of work carry it · 4 crafts it is confused with

The craft, and who hires it

Hired for new marks, logo refreshes, and logo-system work at founding or rebrand — the logo-specialist engagement, bought on its own or as the centerpiece of a wider identity program (the CL7 logo-specialist point: this leaf sits BESIDE Brand Identity Design).

Logo design and brand marks — wordmarks, lettermarks, symbols, and logo systems. The craft of designing the mark itself, as distinct from the full identity program around it.

Tag it when…

Tag when the item IS a logo or brand mark presented as the work: a wordmark, lettermark, symbol, logo lockup, or logo-system sheet. The mark is the subject and the deliverable.

Never tag it when…

Never tag content that merely DISPLAYS a brand's logo — nearly every branded asset does; presence of a mark is not the craft. The full identity system (mark + palette + type + usage rules) goes to Brand Identity Design; the mark in motion goes to Motion Identity (system) or the logo-animation moment shelf (beat); custom letterforms as the craft go to Type Design & Lettering.

Easily mistaken for 4 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• design brand identity design — The mark alone = Logo Design; the SYSTEM around it (palette/type/layout/usage) = Brand Identity Design — ratified as adjacent leaves, tag whichever the item actually shows
• design motion identity — A static mark is Logo Design; the brand's motion system for that mark is Motion Identity
• design type design lettering — A wordmark built from custom-drawn letterforms can legitimately carry both; type-specimen work without a brand-mark claim is Type Design & Lettering only
• design iconography — A functional icon SET for interfaces is Iconography; the singular brand mark is Logo Design even when symbol-like

At what size it applies

ASSET tag when the piece IS the mark (a logo image or logo-system sheet). A logo appearing or animating inside a film or end card is a MOMENT (logo shelf) — never an asset-grain Logo Design tag on the film.

Pieces that settle the definition

• Image 8: logo — The item IS the mark — a logo image as the piece (DB-verified content_disciplines link, is_primary)
• Image 21: logo — Standalone brand-mark asset (DB-verified link, is_primary)
• Image 17: logo — Logo presented as the content itself (DB-verified link, is_primary)
• Image 11: logo — Brand mark as the whole asset (DB-verified link, is_primary)

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.