Journey stage — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 0 registered values and nothing in use outside them.

Where it is stored: content_item.journey_stage — 0 rows carry a value.

What this axis answers

— no definition written yet.

Retired values

Kept here on purpose: rows classified before a value was retired still carry it, so a reader who meets one needs somewhere to look it up.

Value	In use	What it meant
problem_aware	0	Knows the problem, not yet the solutions
solution_aware	0	Comparing solution categories
product_aware	0	Evaluating specific products
evaluating	0	Actively comparing/validating a shortlist
deciding	0	At the purchase/commit decision
using	0	Post-purchase, in active use
advocating	0	Sharing/referring after value realized

How complete this page is

This axis has no registered values at all, so there is nothing here to be complete about yet. Every number on this page was counted from the live database when the page was generated.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.