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Campaign company role type — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 9 registered values and nothing in use outside them.
Where it is stored: campaign_companies.role_type — 69 rows carry a value.
Worth knowing: Stored under the name role type on the campaign-company junction.
How the registry and the data line up: 3 of the 9 registered values appear in the data, and nothing appears that is not registered.
What this axis answers
— no definition written yet.
The values
A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.
| Value | Stored as | In use | What it means |
|---|---|---|---|
| Partner | partner | 44 | LIVE derived value: the company participates in the campaign as a partner (derived today from content_entity.role=partner by campaign_synthesis). |
| Customer | customer | 24 | LIVE derived value: the company appears in the campaign as a featured customer (customer-story motion). |
| Creative Agency | creative_agency | 1 | DIM-10: the lead creative agency on the campaign (Ogilvy lead creative). |
| Sponsor | sponsor | — | The company PAYS to attach its brand to the campaign/property without co-creating it (DN-205 RM-6 boundary). |
| Partner Brand | partner_brand | — | DIM-10: a brand co-creating the campaign (the McDonald's × Minecraft edge). |
| Media Agency | media_agency | — | DIM-10: the media planning/buying agency on the campaign. |
| Production | production | — | DIM-10: a production/animation/post vendor on the campaign at campaign grain (per-content vendor credit lives in content_credit — RM-3). |
| Influencer | influencer | — | DIM-10: an influencer/creator entity attached to the campaign. |
| Other | other | — | DIM-10 catch-all; prefer a specific role — review-queue candidate when used. |
Value details
Partner
partner · 44 in use · kind: campaign company role type
LIVE derived value: the company participates in the campaign as a partner (derived today from content_entity.role=partner by campaign_synthesis).
Tag it when — Derived rows only until chunk-6 rewiring; consolidation with partner_brand is a chunk-6 writer decision.
Easily mistaken for:
- partner brand
Customer
customer · 24 in use · kind: campaign company role type
LIVE derived value: the company appears in the campaign as a featured customer (customer-story motion).
Tag it when — Derived from content_entity.role=customer.
Sponsor
sponsor · not used yet · kind: campaign company role type
The company PAYS to attach its brand to the campaign/property without co-creating it (DN-205 RM-6 boundary).
Tag it when — Money/rights attachment; no shared creative authorship.
Never tag it when — NOT a co-creating partner (partner_brand); NOT an event-grain sponsorship (that lives on event_participations).
Easily mistaken for:
- partner brand
Partner Brand
partner_brand · not used yet · kind: campaign company role type
DIM-10: a brand co-creating the campaign (the McDonald's × Minecraft edge).
Tag it when — Shared creative authorship between brands.
Easily mistaken for:
- sponsor
Production
production · not used yet · kind: campaign company role type
DIM-10: a production/animation/post vendor on the campaign at campaign grain (per-content vendor credit lives in content_credit — RM-3).
Never tag it when — NOT the per-content credit edge (content_credit carries role × service/discipline scope).
Registered, never used
6 of the 9 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
sponsor, partner_brand, media_agency, production, influencer, other
How complete this page is
Of 9 registered values, 9 carry a written definition (100%) and 4 carry tagging rules (44%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Groupings chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.