Print & OOH Creative

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part of Design · tier 2 · 0 pieces of work carry it · 4 crafts it is confused with

The craft, and who hires it

Bought for OOH and print campaigns: billboard and poster creative, press-ad executions, and print adaptations of a campaign platform — the print/OOH line of the old Advertising Production family (archive schema: Print & OOH Creative), minted under the Design craft home.

Designing print and out-of-home advertising creative: press ads, posters, billboards, transit and large-format work — layout craft composed for physical surfaces and distance viewing.

Tag it when…

Tag when the item is print/OOH-shaped creative: billboard or poster layouts, press-ad executions, large-format campaign art — including photography OF the placement when the creative itself is the subject (an OOH case shot).

Never tag it when…

Street photography that incidentally contains a billboard goes to Photography — the creative must be the subject. Digital-placement ads go to Digital Ad Design; general layout work to Graphic Design; the physical print PRODUCTION craft (paper, finishing, fabrication) goes to Print Production under Print & Physical Design, not here.

Easily mistaken for 4 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• design digital ad design — Physical surfaces = this leaf; digital placements = Digital Ad Design
• design graphic design — Surface-specific OOH/press craft (distance legibility, large format, placement context) = this leaf; general designed graphics = Graphic Design
• print physical design print production — Designing the creative = this leaf; producing/fabricating the printed object = Print Production (Print & Physical Design)
• disc photography — The photo documenting the placement is Photography craft; tag this leaf when the OOH creative is the demonstrated work — both can co-tag a case shot

At what size it applies

ASSET tag — the poster/billboard/press creative (or its case-study record) is the piece. An OOH placement glimpsed inside a campaign case film is a MOMENT; the film keeps its own craft.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.