Creative class — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 5 registered values and nothing in use outside them.

Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.

What this axis answers

— no definition written yet.

The values

A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.

Value	Stored as	In use	What it means
Final Creative	final_creative	—	What KIND of thing this asset is to us: the ad/film/design ITSELF — the finished creative work.
Process Artifact	process_artifact	—	The how-it-was-made material: storyboards, style frames, glyph sheets, construction/blueprint sheets.
In-Context Capture	in_context_capture	—	A photo/video OF the work out in the world: event floor, storefront, app-in-hand, OOH in situ.
Informational	informational	—	Docs/spec/model-card-class content: belongs to the campaign but is NOT judged as creative craft (DN-203 R2-7 auxiliary-vs-final split; news-article channel def…
Services Language	services_language	—	A vendor's service menu / capabilities language: vocabulary only, never content.

Value details

Final Creative

final_creative · not used yet · kind: creative class

What KIND of thing this asset is to us: the ad/film/design ITSELF — the finished creative work.

Tag it when — The asset IS the creative deliverable (spot, film, key art, identity application, packaging render presented as the work).

Never tag it when — NOT the making-of material, NOT a photo of the work in situ, NOT docs/spec content.

Easily mistaken for:

• process artifact
• content origin

Worked examples:

• A finished TVC video file
• A campaign key-art image
• A packaging render presented as the deliverable

Process Artifact

process_artifact · not used yet · kind: creative class

The how-it-was-made material: storyboards, style frames, glyph sheets, construction/blueprint sheets.

Tag it when — The asset documents the making of the work (boards, frames, exploration, grids, WIP).

Never tag it when — NOT the finished deliverable; NOT an in-situ capture of the finished work.

Easily mistaken for:

• final creative

Worked examples:

• A storyboard page
• A style-frame board
• A pixel-grid logo construction sheet

In-Context Capture

in_context_capture · not used yet · kind: creative class

A photo/video OF the work out in the world: event floor, storefront, app-in-hand, OOH in situ.

Tag it when — The subject is the finished work photographed/filmed in its real environment.

Never tag it when — NOT the deliverable file itself; NOT process material.

Easily mistaken for:

• final creative

Worked examples:

• A photo of the billboard in Times Square
• An event-floor activation photo
• A hand holding the app on a phone

Informational

informational · not used yet · kind: creative class

Docs/spec/model-card-class content: belongs to the campaign but is NOT judged as creative craft (DN-203 R2-7 auxiliary-vs-final split; news-article channel default).

Tag it when — Support/reference content linked to a campaign or entity (model cards, docs pages, spec sheets, press articles).

Never tag it when — Never craft-classified as marketing creative; campaign-LINKED only.

Easily mistaken for:

• final creative

Worked examples:

• A model-card PDF
• A developer docs page
• A news article about the campaign

Services Language

services_language · not used yet · kind: creative class

A vendor's service menu / capabilities language: vocabulary only, never content.

Tag it when — The page/asset exists to name the vendor's offerings (services list, capabilities deck page).

Never tag it when — Never enters the content corpus as creative work; feeds vocabulary/crosswalks only.

Easily mistaken for:

• informational

Worked examples:

• A studio services page
• A capabilities menu

Registered, never used

5 of the 5 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

final_creative, process_artifact, in_context_capture, informational, services_language

How complete this page is

Of 5 registered values, 5 carry a written definition (100%) and 5 carry tagging rules (100%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.