Audio Production

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part of Music & Audio · tier 1 · 0 pieces of work carry it · 3 crafts it is confused with

The craft, and who hires it

A brand hires this discipline when the work has to sound as considered as it looks — sonic identity, bespoke music and score, crafted sound design, and voice across films, spots, and experiences.

The audio craft discipline (display renamed to Audio Production, CN10; extraction_key retains the historical disc_sound_design): the family of crafts that make what a piece SOUNDS like — designed sound, recorded voice, and original music. L1 under the svc_music_audio service; parent of the Sound Design, Voiceover, Music Composition, Music Production, Voice & Talent Direction, Audio Mixing & Mastering, and Audio Engineering leaves (7 leaves, probed 2026-07-21).

Tag it when…

Tag at this L1 grain only when audible audio craft is clearly present and material to the piece (designed effects, narration, score) but no single leaf can be identified with confidence — the CM1 honest-abstention tag. When the specific audio craft is identifiable, tag the leaf instead; the L1 tag rolls up under the discipline.

Never tag it when…

Never tag when the only audio is incidental location sound or an unremarkable licensed background track with no evident audio craft. Never use this as a grab-bag for 'the video has sound' — silence on the audio axis is correct when no craft is demonstrable. Picture-side finishing (editing, color grading, retouching) goes to Post-Production leaves and VFX/compositing to the VFX disciplines — none of it here.

Easily mistaken for 3 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• svc music audio (L0 service) — The service row is the sell-side/credit-menu tier a vendor offers; this L1 discipline is the classify-target craft family. Content tags the discipline or its leaves, never the service (v2.2 services-vs-craft boundary law).
• audio visual elements sound design — Use the Sound Design LEAF when designed non-musical sound is specifically evidenced; use this L1 tag only when audio craft is evident but the leaf is uncertain (CM1).
• disc post production — Post-Production owns picture finishing (its live leaves: Editing, Color Grading, Retouching); VFX/compositing live under the VFX disciplines. All audio finishing — mix, master, sound design — lives under this discipline, never under Post-Production.

At what size it applies

§3 acid test: 'Would you say the whole piece IS this, to a buyer?' → asset tag when the piece's soundtrack as a whole is a craft claim a buyer would credit. 'Is this a beat you'd clip and reference?' → moment tag when only a segment carries evident audio craft. The L1 tag is the honest grain whenever the leaf is unknown (CM1) — never mint a fake leaf to avoid it.

The 8 crafts inside it

• ASMR Style — 0 pieces
• Audio Engineering — 0 pieces
• Audio Mixing & Mastering — 0 pieces
• Music Composition — 0 pieces
• Music Production — 0 pieces
• Sound Design — 64 pieces
• Voice & Talent Direction — 0 pieces
• Voiceover — 6 pieces

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.