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Tone — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 10 registered values and nothing in use outside them.

Where it is stored: content_tones.tone — 569 rows carry a value.

How the registry and the data line up: 10 of the 10 registered values appear in the data, and nothing appears that is not registered.

What this axis answers

— no definition written yet.

The values

ValueStored asIn useWhat it means
Authoritativeempowering134
Inspirationalinspirational125
Informativeinformative69
Empatheticdramatic68
Conversationalconversational53
Professionalprofessional50
Provocativeprovocative31
Playfulhumorous26
Nostalgicnostalgic8
Urgenturgent5

Retired values

Kept here on purpose: rows classified before a value was retired still carry it, so a reader who meets one needs somewhere to look it up.

ValueIn useWhat it meant
educational0
human_centered0
practical0
premium0
reassuring0
bold0
trust_led0
minimal0
confident0
warm0
playful0
technical0

How complete this page is

Of 10 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

Atlas — the BrandTrackers domain model. Source: git markdown, drift-checked against the live DB.