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Market tier — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 4 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
What this axis answers
— no definition written yet.
The values
A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.
| Value | Stored as | In use | What it means |
|---|---|---|---|
| Luxury | luxury | — | Universal product-market price/positioning tier (X8/DN-200; applies to ANY category — watches, automotive, fashion…). |
| Premium | premium | — | Universal product-market tier: above-mass positioning without luxury exclusivity. |
| Mass Market | mass_market | — | Universal product-market tier: mainstream volume positioning. |
| Value | value | — | Universal product-market tier: price-first/budget positioning. |
Value details
Luxury
luxury · not used yet · kind: market tier
Universal product-market price/positioning tier (X8/DN-200; applies to ANY category — watches, automotive, fashion…).
Tag it when — The market positions on exclusivity/prestige pricing; scarcity and craft are part of the offer.
Never tag it when — NOT a brand-quality judgment and NOT the audience axis — tier describes the MARKET a product competes in.
Easily mistaken for:
- market_segment (who it is sold to, not how up-market)
Worked examples:
- Rolex (Luxury Watches)
- Luxury Vehicles category
Premium
premium · not used yet · kind: market tier
Universal product-market tier: above-mass positioning without luxury exclusivity.
Tag it when — Elevated price/positioning vs the category norm; broadly purchasable.
Never tag it when — NOT luxury (no scarcity/prestige core) and NOT a quality score.
Easily mistaken for:
- market_tier.luxury
Worked examples:
- Apple Watch (Smartwatches)
- premium mobile phones
Mass Market
mass_market · not used yet · kind: market tier
Universal product-market tier: mainstream volume positioning.
Tag it when — Priced and distributed for the broad market.
Never tag it when — NOT value/discount positioning.
Easily mistaken for:
- market_tier.value
Worked examples:
- Swatch (Mass-Market Watches)
- mainstream CPG
Value
value · not used yet · kind: market tier
Universal product-market tier: price-first/budget positioning.
Tag it when — The offer leads on low price; feature set follows.
Never tag it when — NOT mass_market (mainstream-priced) — value competes on cheapness.
Easily mistaken for:
- market_tier.mass_market
Worked examples:
- Casio F-91W (watches)
- budget airlines
Registered, never used
4 of the 4 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
luxury, premium, mass_market, value
How complete this page is
Of 4 registered values, 4 carry a written definition (100%) and 4 carry tagging rules (100%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Entities chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.