Digital Ad Design

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part of Design · tier 2 · 0 pieces of work carry it · 4 crafts it is confused with

The craft, and who hires it

Bought for always-on paid media: display campaigns, paid-social creative, banner adaptations and resizes of a campaign idea — the digital line of the old Advertising Production service family (archive schema: Digital Ad Design), minted under the Design craft home per the v2.2 boundary law.

Designing digital advertising units: display/banner sets, paid-social ad creative, and performance-marketing graphics built to placement specs and response goals — the ad-unit design craft for digital placements.

Tag it when…

Tag when the item is a designed ad unit for digital placement: banner/display formats, paid-social statics or carousels, visible ad-unit anatomy (format ratio, headline/CTA hierarchy, click-through framing).

Never tag it when…

Never tag from the mere fact of being an ad — advertising is placement/intent, not craft (the boundary law); a filmed commercial is Video Production craft. Organic social graphics without ad-unit craft go to Graphic Design; physical-surface ad creative goes to Print & OOH Creative; interface screens go to UI Design.

Easily mistaken for 4 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• design graphic design — Ad-unit craft (formats, CTA hierarchy, placement spec) = Digital Ad Design; general designed graphics = Graphic Design
• design print ooh creative — Digital placements = this leaf; physical surfaces (billboard, press, transit) = Print & OOH Creative
• design ui design — An ad unit is not an interface — screens users operate = UI Design; units users click through = Digital Ad Design
• marketing intent / channel facets — 'It's an ad' rides the intent/channel facets; this leaf requires visible ad-unit DESIGN craft

At what size it applies

ASSET tag — the ad unit is the piece. An end-card or CTA beat inside a video is a MOMENT (end-card/pricing-CTA shelf territory), never an asset-grain Digital Ad Design tag on the film.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.