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Moment category — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 14 registered values and nothing in use outside them.
Where it is stored: content_segment_categories.category — 4,848 rows carry a value.
Worth knowing: Stored under the name category on the junction, not under the registry's own name.
How the registry and the data line up: 12 of the 14 registered values appear in the data, and nothing appears that is not registered.
What this axis answers
Proposed — not yet in the database. The shelf a moment is filed on — the level a person actually browses. A moment can sit on several shelves, with one marked as its main one.
The values
These values sit in a tree: 8 parents hold 13 of the 14 values.
| Value | Stored as | Sits under | In use | What it means |
|---|---|---|---|---|
| Product Demo | product_demo | Product | 1,019 | screen-recording / UI walkthrough / tutorial / how-to (catalog-leaning content-type) |
| Dialogue | dialogue | Shot types | 1,002 | working note, not a definition: a person speaking (catalog tier — collapsed REVIEWABLE lane per Joe 2026-07-02) |
| UI | ui | Ui surfaces | 883 | working note, not a definition: a product UI / interface beat — v1-beta LOCKED rename from ui_animation (not always animation) |
| Product in Use | product_in_use | Product | 482 | working note, not a definition: the product/offering being USED in context — v1-beta LOCKED rename (absorbs product_in_use_result; only when the produc… |
| Title Card | title_card | Typography titles | 464 | working note, not a definition: on-screen TYPE as the beat — v1-beta LOCKED rename from title_card_typography; L2 carries full-screen vs over-footage |
| Feature Highlight | feature_highlight | Product | 325 | showcasing ONE capability/feature |
| Establishing | establishing | Shot types | 205 | setting/environment b-roll (catalog tier — collapsed REVIEWABLE lane) |
| Logo Animations | logo_animations | Brand motion | 143 | a STANDALONE animated logo / wordmark / brand mark |
| Data Visualization | data_visualization | Design | 131 | working note, not a definition: a NARRATIVE data beat (STRICT — v1-beta LOCKED reframe from data_proof; excludes PDF/content-marketing dumps) |
| End Card | end_card | Typography titles | 123 | the closing card / sign-off (the multi-label poster child) |
| Product Reveal | product_reveal | Product | 61 | the first/hero reveal of a product (physical or UI) |
| Transitions | transitions | Editorial | 10 | the edit/motion device IS the beat |
| Product Demonstration | product_demonstration | Product demo | — | working note, not a definition: NARRATIVE demonstration of the product working in the story — parents into the Product Demo shelf (SPEC §8.4 keeps it d… |
| Pricing CTA | pricing_cta | — | — | working note, not a definition: price/offer beat — cross-cut lens, rides as a secondary (v1-beta §5) |
Registered, never used
2 of the 14 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
product_demonstration, pricing_cta
Retired values
Kept here on purpose: rows classified before a value was retired still carry it, so a reader who meets one needs somewhere to look it up.
| Value | In use | What it meant |
|---|---|---|
effects_vfx | 0 | effect-built beat — cross-cut lens, folds into Transitions (v1-beta §5) |
How complete this page is
Of 14 registered values, 7 carry a written definition (50%) and 0 carry tagging rules (0%). A further 7 hold a working note where a definition should be — a spec reference or a rename history, useful to whoever wrote it and no help to a reader asking what the value means. Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.