Voice & Talent Direction

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

part of Audio Production · tier 2 · 0 pieces of work carry it · 2 crafts it is confused with

The craft, and who hires it

Hired for voice & talent direction on VO-led work — casting the right voice for a brand, directing narration sessions, and coaching character or multi-voice performances; buyers ask for it when the read has to land a precise tone.

The session craft of casting and directing voice performance — selecting voice talent and directing the read: performance notes, takes, character direction, and session leadership that shape how the voice sounds in the finished work.

Tag it when…

Tag on credit or session evidence: a voice director, VO casting, or session-direction credit; or clearly directed performance craft such as a multi-voice character cast performing in role. Explicit evidence, not inference, is the bar.

Never tag it when…

Never tag merely because narration is present — the audible narration itself goes to Voiceover (audio_visual_elements_voiceover_narration); this leaf claims the directing/casting craft behind it and needs its own evidence. On-camera performance and film direction goes to video_production_live_action_direction instead.

Easily mistaken for 2 other crafts

Every other page suggests neighbours by similarity. This one navigates by difference: each line names the craft this is confused with, and the rule for telling them apart.

• audio visual elements voiceover narration — Voiceover = the recorded narration heard in the piece; this leaf = the craft of casting and directing that performance. Presence of VO alone never implies this tag.
• video production live action direction — Directing on-screen performance and the film is Direction (Video Production); directing a voice session is this leaf.

At what size it applies

Effectively asset/credit grain: the direction applies to the performance across the piece, so tag at asset only on explicit evidence — or leave the claim to the credit graph (content_credit). Moment tags are not meaningful for this craft (it never passes the §3 clip-a-beat test).

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.