Lifecycle stage — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 5 registered values and nothing in use outside them.

Where it is stored: content_item.lifecycle_stage — 347 rows carry a value.

How the registry and the data line up: 3 of the 5 registered values appear in the data, and nothing appears that is not registered.

What this axis answers

— no definition written yet.

The values

Value	Stored as	In use	What it means
Retention	retention	226	Keeping existing customers engaged and renewing
Onboarding	onboarding	88	Getting a new customer set up and to first value
Expansion	expansion	33	Growing an existing account — upsell/cross-sell
Adoption	adoption	—	Driving deeper/habitual use of what they have
Advocacy	advocacy	—	Turning customers into referrers/champions

Registered, never used

2 of the 5 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

adoption, advocacy

How complete this page is

Of 5 registered values, 5 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.