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Audience segment — the full vocabulary
This page is generated. Do not edit it by hand — run
scripts/atlas-vocab.py.
There are 10 registered values and nothing in use outside them.
Where it is stored: content_audience_segments.audience_segment — 21,249 rows carry a value.
How the registry and the data line up: 10 of the 10 registered values appear in the data, and nothing appears that is not registered.
What this axis answers
Proposed — not yet in the database. Who the piece is talking to. The current list is drawn from technology marketing and is thin outside it; extending it beyond technology is owed work.
The values
| Value | Stored as | In use | What it means |
|---|---|---|---|
| Consumer | consumer | 4,608 | Individual end users / home |
| Developer | developer | 4,476 | Developers and technical builders |
| Business | business | 3,924 | General business / commercial buyers |
| Enterprise | enterprise | 2,612 | Large organizations, IT decision-makers |
| Creator | creator | 2,382 | Content creators / prosumers |
| Small & Medium Business | smb | 990 | SMB segment |
| Startup | startup | 957 | Startups and early-stage teams |
| Education | education | 816 | Students, educators, institutions |
| Government | government | 300 | Public sector |
| Healthcare | healthcare | 184 | Healthcare and life sciences |
How complete this page is
Of 10 registered values, 10 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.