Media model — the full vocabulary

This page is generated. Do not edit it by hand — run scripts/atlas-vocab.py.

There are 4 registered values and nothing in use outside them.

Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.

What this axis answers

— no definition written yet.

The values

Value	Stored as	In use	What it means
Paid	paid	—	Paid media placement
Owned	owned	—	Owned channel (brand property)
Earned	earned	—	Earned media (PR, organic press)
Shared	shared	—	Shared media (social, community)

Registered, never used

4 of the 4 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

paid, owned, earned, shared

How complete this page is

Of 4 registered values, 4 carry a written definition (100%) and 0 carry tagging rules (0%). Every number on this page was counted from the live database when the page was generated — none is stored, and none was typed by hand.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.